CRM Manager
Hybrid working (4 days onsite, 1 remote)
Manchester
Competitive salary + company bonus scheme
Benefits include: 25 days holiday + BH’s, wellbeing day, £1k annual company gift card, private medical insurance, onsite gym and personal trainers
Forward Role are partnered with a high-growth, premium DTC fashion brand to recruit a CRM Manager who will take ownership of customer engagement across email, SMS, and loyalty channels.
This brand has built a global following through a relentless focus on product, community, and digital innovation, combining luxury-level craftsmanship with a modern, streetwear-led identity. Operating at scale with a strong direct-to-consumer model and fast-paced product drops, CRM plays a critical role in driving customer retention, revenue, and brand experience.
As CRM Manager, you’ll sit at the centre of the digital function, shaping campaign strategy, optimising lifecycle journeys, and leveraging data to deliver highly personalised, high-performing communications.
This is a role for someone who thrives in a fast-moving environment, is both analytical and creative, and wants to make a tangible impact within a brand that continues to scale rapidly both in the UK and internationally.
Responsibilities:
- Own and execute CRM across Email, SMS, App, and Loyalty channels.
- Plan, launch, and optimise campaigns aligned with product drops and KPIs.
- Build and refine workflows, automations, and A/B tests to boost engagement.
- Ensure deliverability, compliance, and seamless third-party tool management.
- Analyse performance, report insights, and shape CRM strategy with the wider team.
What we’re looking for:
- Highly organised, detail-oriented, and able to thrive under tight deadlines.
- Data-driven with a creative flair and strong ability to influence decisions.
- 2+ years CRM experience, ideally in DTC fashion Email & SMS marketing.
- Hands-on with tools like Ometria or Klaviyo; HTML knowledge a plus.
- Deep understanding of brand, customer base, and tone of voice
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
APPLY HERE.
