Digital Marketing Manager

Digital Marketing Manager
Location: Chester / Crewe / Wrexham (Hybrid, 2 days a week in office)
Salary: £50,000 - £60,000
12 Month FTC (Maternity Cover)

A well-established B2C business in the North West is looking for a Digital Marketing Manager to join on a 12 month fixed-term contract, covering maternity leave. Reporting to the Head of Marketing, this is a genuinely broad, commercially focused role sitting at the centre of the marketing function, connecting Paid Media, CRM, UX, App, Analytics and Agency delivery. You'll take ownership of content, SEO, GEO/AEO awareness and ASO input, while also driving campaign execution and journey optimisation right across web and app. This isn't a channel-specialist role; it's about turning strategy into coordinated, high-performing delivery and maximising performance across the funnel.

You'll pick up the reins from day one, working closely with the outgoing manager to get a full handover of live projects, partner relationships, tooling access and reporting, and you'll keep things moving smoothly with clear documentation throughout your time in the role, to support an equally smooth return for the person you're covering.

What You'll Be Doing

• Campaign planning & delivery: Own the integrated campaign roadmap, translate strategy into cross-channel execution plans aligning Paid, SEO, CRM, App, UX and Content, and ensure everything launches on time, on brief and commercially aligned, monitoring in-flight performance and recommending optimisations.
• Agencies & marketing operations: Manage external agencies and in-house content resource, oversee workflow and the campaign calendar, drive accountability across stakeholders, and ensure tracking, tagging and governance standards are adhered to.
• Content, SEO, GEO & AEO: Plan and manage content across web, blog and organic channels, own the SEO strategy across on-page, technical and off-page activity, and monitor emerging GEO and AEO developments as search behaviour evolves.
• ASO & Paid input: Support App Store Optimisation activity with an agency partner, and provide content direction to the paid marketing function in line with organic and brand strategy.
• Journey optimisation & CRO: Work with the Product team to map and optimise end-to-end Web and App journeys, identify friction points across quote, purchase, extension and retention, and support CRO and testing initiatives.
• Voice of customer: Own digital customer feedback loops, manage NPS and transactional surveys, and translate insight into prioritised actions.
• Affiliates: Launch, scale or manage the affiliate channel, including partner onboarding and network relationships.
• CRM, CMS & brand: Support CRM segmentation briefs and lifecycle initiatives, manage CMS updates and landing page builds, and support organic social to help bring the brand to life.
• AI-supported ways of working: Use AI tools to improve efficiency across content, SEO and CRO workflows.

What Success Looks Like

• The content and campaign plan is kept current and in active use across the team.
• At least one AI-supported workflow is in use across SEO or CRO.
• Website optimisation observations are logged and shared with the Product team.
• Organic visibility metrics (rankings, traffic, app store visibility) are tracked and reported on a regular basis.
• CRO/UX friction points are identified and shared with Product for prioritisation.

What We're Looking For

• Experience: 4-7 years in a performance-led marketing environment.
• Digital acquisition: Strong understanding of Paid Media and how digital acquisition works end to end.
• Stakeholder management: Proven experience managing agencies and cross-functional stakeholders.
• Commercial mindset: Strong organisational capability with a genuinely commercial outlook.
• Metrics: Comfortable working with performance metrics such as CAC, CVR and LTV.
• Multi-tasking: Confident coordinating multiple workstreams at the same time.
• CRM: Exposure to CRM platforms and lifecycle marketing.
• Affiliates: Experience launching or managing affiliate programmes.
• Hands-on attitude: Happy rolling up your sleeves and getting into the detail.
• CMS: Experience using CMS platforms.
• Desirable: Experience with app marketing or dual web/app journeys, and experience building reports.

Why Apply

This is a great opportunity to step into a varied, senior digital marketing role with real autonomy, for a well-known B2C brand, on a contract that offers strong earning potential and hybrid flexibility across the Chester, Crewe and Wrexham area.

Interested? Apply now! For more info call 07514950292 or email elliott@forwardrole.com

T: 07514 950 292
E: elliott@forwardrole.com

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