Head of Paid Media
Manchester City Centre
Up to £60k + Benefits
Forward Role are proud to support a rapidly growing SaaS business based in the heart of city centre Manchester, who are looking for an experienced Head of Paid Media to lead their global performance marketing strategy.
This is a fantastic opportunity to join a business experiencing genuine growth, where you'll have the autonomy to shape and execute paid media strategy across multiple international markets.
As Head of Paid Media, you'll be responsible for:
Strategic Leadership:
- Develop and execute global paid media strategy across all channels
- Own the creative roadmap, collaborating with design and video teams to create compelling content across the marketing funnel
- Define, measure and evaluate key performance indicators for all paid media activity
Hands-On Management:
- Manage substantial monthly budgets across paid search, social, and programmatic display
- Plan, build and report on multiple paid media accounts across international markets
- Work closely with SEO, CRM, UX, and CRO teams to ensure integrated approach
- Collaborate with sales teams to optimise lead conversion and maximise ROI
Team Development:
- Line manage a team of two PPC Specialists
- Report to senior stakeholders across UK and international territories
- Support the Director of Digital and CMO in achieving growth targets
Innovation & Optimisation:
- Continuously develop accounts through systematic A/B testing
- Stay ahead of industry developments including AI impact on PPC performance
- Implement data-driven optimisation strategies at scale
What You'll Bring
Essential Experience:
- 4+ years managing lead generation paid media with significant monthly budgets
- Expert knowledge of Google Ads, Microsoft Ads, Google Analytics, Meta Ads, LinkedIn Ads, and Programmatic Display
- Proven ability to develop long-term strategies and testing roadmaps
- Experience conducting fair A/B tests and large-scale account optimisations
Personal Qualities:
- Analytical mindset with focus on quality traffic generation and conversion
- Naturally creative but data-driven in decision making
- Not afraid to challenge existing processes or be challenged
- Strong leadership and communication skills
What's On Offer:
Competitive Package:
- 25 days holiday plus bank holidays
- Birthday day off
- Holiday entitlement increases after 2 and 5 years
- Comprehensive pension plan and life insurance
- Employee Assistance Programme access
- Perkbox discounts and company incentive schemes
- Profit share scheme
Location & Culture:
- Modern offices in Manchester city centre, easily accessible from public transport links
- Collaborative, growth-focused environment
- Opportunity to make a real impact in a scaling business
This is an excellent opportunity for an ambitious paid media professional looking to take the next step in their career with a forward-thinking, international business.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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