SourceFlow
Manchester
(+44) 0161 914 8499
London
(+44) 0203 887 0307
Dublin
(+353) 1 578 6200
New York
+1 646 809 2209
Drop us a line
enquiries@forwardrole.com
Request a call back
Location
Liverpool, Merseyside, England
Job Type
Permanent
Salary
£55k - 65k per year + Bonus
Sector
Digital
Reference
72920
Posted
Posted 0 hours ago

PPC Lead | Global Retail Powerhouse

£65k plus bonus | Liverpool (office based) | Career-Defining Opportunity

Your Next Chapter in an International Heavyweight Starts Here...

This isn't just another PPC role. This is your chance to lead paid search strategy for one of the UK's most dynamic retail brands as they embark on an ambitious digital transformation.

The Mission: Take full ownership of their PPC function. You'll transition multi-market campaigns in-house from agency management, then architect, build and scale strategies that will fuel their next phase of international growth.

The Opportunity

As PPC Lead, you'll command paid media operations across Google, Bing, and Criteo, driving performance across multiple territories. This is a pivotal hire at a pivotal moment—with a clear trajectory to Head of Search/PPC mapped out from day one.

You'll have the autonomy to shape strategy from the ground up, the resources to execute at scale, and the executive backing to make real impact. As soon as this hire is in place, you will have the opportunity to start to build this team around you.

What You'll Own

Strategic Leadership

  • Design and execute high-performance campaigns spanning search, shopping, display, remarketing and video
  • Architect budget allocation strategies across international markets to maximise commercial return
  • Define the roadmap for paid search excellence as the business scales globally

Performance Excellence

  • Drive continuous optimisation to elevate ROAS and critical KPIs
  • Extract actionable insights from complex data sets to inform strategic pivots
  • Pioneer testing frameworks—from A/B experiments to new channel exploration

Innovation & Evolution

  • Stay ahead of platform changes and emerging PPC opportunities
  • Challenge conventional thinking and bring fresh ideas to an ambitious leadership team
  • Build processes and standards that will scale with the business

What You Bring

Essential Experience

  • 3+ years managing PPC (in-house experience would be amazing but agency also considered)
  • eCommerce expertise—you understand the nuances of online retail and conversion optimisation
  • Proven success managing substantial marketing budgets with measurable ROI
  • Deep platform knowledge: Google Ads, Bing Ads, Google Analytics, Google Tag Manager

Your Edge

  • Sharp analytical mindset with the ability to turn data into strategy
  • Working knowledge of UK and EU market dynamics
  • Broader digital marketing fluency across the channel mix
  • The drive to lead, not just manage

Why This Role Changes Everything...

Career Acceleration Join during a transformational growth phase with direct line of sight to Head of Search/PPC position

World-Class Environment Collaborate with elite digital and retail specialists who are redefining what's possible

Exceptional Benefits

  • Private healthcare
  • 25 days holiday + birthday leave + 8 bank holidays
  • 40% staff discount
  • Industry leading bonus structure
  • Dynamic culture where your expertise drives genuine impact
  • Flexi-hours – start times & finish times to work around you

Ready to Lead?

If you're a strategic PPC professional ready to step up, take ownership, and drive results at scale—this is your moment.

Apply now through Forward Role and let's talk about your next career move.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

APPLY HERE.

Contact CTA