Paid Media Manager | Global Education Provider
Hybrid - Cheshire (2-3 days in office) | Permanent | £30-40k + Performance Incentives
About the Opportunity
Our client is a rapidly scaling global education provider specialising in premium training across the Globe – they’ve made a huge impact in their sector over the past few years, growing from strength to strength! With an international audience and an in-house content studio based in Cheshire, they're building something truly unique in the medical education space.
They're now seeking a performance-driven Paid Media Manager to take ownership of their paid acquisition strategy and scale profitable campaigns across Meta, YouTube, and TikTok.
This is a high-impact role where your work directly fuels revenue growth. You'll have creative freedom, access to strong budgets, and the opportunity to shape the paid media function from the ground up.
The Role
As Paid Media Manager, you'll design and execute direct-response campaigns that drive qualified traffic into low-ticket offers and membership funnels. You'll work closely with creative teams and funnel specialists to continuously test, optimize, and scale what works.
Your Mission: Lower acquisition costs, increase ROAS, and maximize conversion rates across the customer journey.
What You'll Do
Campaign Leadership
- Plan, launch, and manage paid campaigns across Meta (Facebook/Instagram), YouTube, and TikTok aligned to commercial objectives
- Scale profitable campaigns while maintaining or improving efficiency metrics
- Allocate and optimize budgets for maximum ROI across multiple platforms
Creative & Testing Excellence
- Collaborate with in-house and freelance creatives to develop high-converting ad content
- Design and execute A/B tests across creative, messaging, audiences, and placements
- Continuously refine targeting and positioning based on performance data
Funnel & Conversion Optimization
- Partner with the funnel team to improve landing pages, sales flows, and user journeys
- Identify friction points and implement solutions to boost conversion rates
- Drive increased take-up into membership programs
Performance & Analytics
- Set up robust tracking infrastructure (pixels, UTMs, analytics platforms)
- Deliver regular performance reports with actionable insights on CPA, ROAS, CTR, and conversions
- Maintain deep understanding of what's working and why
Strategic Contribution
- Stay ahead of platform changes, algorithm updates, and industry best practices
- Proactively identify new opportunities and emerging channels
- Contribute to broader growth strategy discussions
What You Bring
Essential Experience
- 2+ years successfully managing profitable paid campaigns across Meta, YouTube, TikTok or similar platforms
- Strong proficiency with platform Ads Managers and analytics tools (Google Analytics, tracking setups like Hyros)
Your Skillset
- Deep understanding of direct-response marketing principles and funnel optimization
- Expertise in testing methodologies and data-driven decision making
- Analytical mindset combined with creative problem-solving ability
- Excellent communication skills and ability to articulate performance insights
Your Approach
- Self-directed and comfortable working autonomously in a fast-paced environment
- Growth-oriented with a bias for action and experimentation
- Detail-focused with strong budget management discipline
- Passionate about performance marketing and continuously improving results
Success Metrics
You'll be measured on tangible commercial outcomes:
- Reduced Cost Per Lead (CPL) and Cost Per Acquisition (CPA)
- Improved Return on Ad Spend (ROAS)
- Higher conversion rates across the funnel
- Increased membership take-up percentages
What's On Offer
Competitive Package
- Attractive base salary with performance-based incentive structure
- Real potential to directly impact your earnings through campaign success
Work Environment
- Hybrid flexibility: 3 days in their Cheshire studio, 2 days from home – open to 2 days in office for anyone coming further afield
- Small, collaborative team with a creative and innovative culture
- Direct access to leadership and genuine influence over strategy
Growth & Perks
- Scope to expand into additional channels and offers as the business scales
- Access to cutting-edge education in longevity and wellness
- Discounted aesthetic and wellness treatments
- Professional development opportunities in a high-growth environment
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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