Job Title: Head of Digital
Location: Hybrid / North West England office
Contract Type: Full-time, Permanent
Lead the Digital Growth Strategy for a Leading eCommerce Retailer
We’re looking for an experienced and commercially driven Head of Digital (Performance Marketing) to lead our in-house digital marketing team and drive customer acquisition, retention, and revenue growth through paid media and performance channels.
As a key member of the senior leadership team, you’ll shape and deliver our digital marketing strategy across Paid Search, Paid Social, Display, and Affiliates—managing a team of channel specialists and collaborating cross-functionally with content, creative, CRM, and ecommerce.
Key Responsibilities
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Own the overall digital performance marketing strategy and budget
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Lead, inspire, and grow an in-house team of paid media specialists
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Drive acquisition and ROI across all performance channels (PPC, Paid Social, Display, Affiliates)
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Set clear KPIs and implement data-led decision making across campaigns
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Oversee agency and platform relationships where applicable
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Collaborate with the ecommerce and creative teams to ensure consistent and effective campaigns
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Report directly to the Marketing or Commercial Director, with visibility across C-suite stakeholders
About You
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Proven experience in a Head of Digital, Head of Performance, or similar leadership role
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Strong background in ecommerce and digital marketing with a focus on performance and paid media
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Experience managing and mentoring an in-house team of digital specialists
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Deep understanding of media buying, analytics, attribution, and optimisation
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Data-driven mindset with strong commercial awareness
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Comfortable working in a hybrid setup (1 day/week in the North West office)
What We Offer
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A collaborative and entrepreneurial working culture
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The opportunity to make a significant impact in a fast-growing ecommerce business
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Supportive and forward-thinking leadership team
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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