Head of Digital Marketing
Location: Leeds (2 days in office)
Salary: £55,000 – £65,000
We’re partnering with a fast-growing, digitally led business within the sports nutrition space, on the search for a commercially driven Head of Digital Marketing / Growth. This is a high-impact role, responsible for leading performance marketing, driving customer acquisition and retention, and scaling revenue across multiple channels and markets.
This is a great opportunity for someone who thrives in a hands-on leadership role, enjoys building and mentoring teams, and has a strong track record in paid/performance marketing within an ecommerce environment.
The Role
You’ll own the end-to-end growth strategy, balancing acquisition, retention, and brand investment, while leading a small but high-performing marketing team.
Acquisition, Performance & Growth
- Own and optimise multi-channel acquisition strategy across paid media (Meta, Google, affiliates, marketplaces)
- Lead budget allocation, forecasting, and ROI optimisation across channels
- Drive a performance-led approach while evolving brand presence across mid-to-upper funnel activity
- Build and scale affiliate and partner programmes to diversify acquisition
Retention & Customer Lifecycle
- Partner with CRM to deliver best-in-class lifecycle marketing across email, SMS, and loyalty
- Balance acquisition with retention to maximise LTV and long-term revenue growth
Ecommerce, CRO & Marketplaces
- Collaborate with ecommerce leadership to deliver a structured CRO roadmap, driven by testing and data
- Scale growth across third-party marketplaces (e.g. TikTok Shop, wholesale platforms)
- Develop strategies to convert marketplace customers into direct-to-consumer
Data, Analytics & Innovation
- Use data (CAC, LTV, churn) to inform strategic decision-making
- Own growth KPIs and reporting across acquisition, retention, and revenue
- Improve visibility through dashboards and analytics infrastructure
- Run incrementality testing to optimise spend
- Explore and implement AI tools across creative, targeting, and analytics
Leadership & Collaboration
- Lead, coach, and develop a small team across paid media, CRM, and marketplace channels
- Act as the central growth lead across marketing, ecommerce, and finance
- Align performance marketing strategy with wider commercial objectives
APPLY NOW! For more information email elliott@forwardrole.com or call 07514950292
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
APPLY HERE.
