Welcome to the Forward Role
Marketing & Digital
Salary Guide 2025
The Forward Role Marketing & Digital Salary Guide has been created by our specialist team and analyses salary data, job search trends and industry change to deliver a comprehensive overview of the Marketing & Digital job markets. For employers, our report can be used to ensure you’re offering competitive salaries to current and prospective staff. The guide can help you to enhance employee satisfaction and ensure you attract and retain the best candidates.
For candidates, it will act as a means to benchmark your salary against the average for your area, negotiate a pay rise or discover what other opportunities are available within other regions or roles. The Forward Role Digital & Marketing Guide compares salary data for a range of roles across a variety of sectors.
Here's a snippet some of the trends our experts are seeing in 2025:
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Marketing salaries in the UK have seen an average increase of 7.7% over the past year, reflecting a growing demand in areas such as product marketing, CRM and content creation
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For the Data Analytics & Insight industry, key challenges in 2025 include fragmented data, evolving privacy laws, and a need for talent that bridges technical skill with commercial storytelling.
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12% growth in demand for Digital & Ecommerce roles.