At Forward Role, we specialise in placing Salesforce professionals across tech, marketing, and data-driven organisations.
Right now, we're seeing a fundamental transformation in what companies expect from their Salesforce Admins, and it's being driven entirely by one thing: Agentforce.
Let's talk about what this actually means for your career.
The Agentforce Revolution
Salesforce CEO Marc Benioff has called it "as exciting as the cloud revolution… the social revolution, the mobile revolution."
AI Agents are autonomous, proactive applications designed to execute specialised tasks, to help employees and customers, using large language models to analyse and understand the full context of customer interactions, then reason through decisions.
2025 is the year multi-agent systems take centre stage, moving beyond single-agent applications like sales or service to tackle high-impact challenges like building sales or marketing campaigns.
For Salesforce Administrators, this changes everything.
The Skills Gap (And Opportunity)
Salesforce has acknowledged a skills gap and introduced AI Specialist certifications (which are free through 2025 to encourage upskilling), and knowing Agentforce may become essential for a successful long-term career in the ecosystem.
What employers are asking us for currently:
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Admins who can build and deploy agents, not just manage traditional automations
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Understanding of how agents interact with Data Cloud
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Ability to design multi-agent orchestrations
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Skills in agent governance, monitoring, and optimisation
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Strategic thinking about where agents add genuine business value
Admins, your role is expanding beyond traditional configuration and maintenance. You could now be responsible for:
Agent Strategy: Understanding which business processes benefit from agent automation vs traditional Flow
Agent Building: Implementing and managing Einstein AI solutions, optimising business processes with advanced tools like Copilot Builder, Prompt Builder, and Model Builder Agent Governance: Ensuring agents operate safely, ethically, and within business guidelines.
Performance Monitoring: Tracking agent effectiveness and optimising based on real-world performance
How to Stay Ahead For Long-Term Career Success
1. Get Certified (While It's Free)
Complete the Agentforce AI Specialist certification before the free period ends. It's not just about the credentials; it's about gaining a full understanding of the platform
2. Build Real Implementations
Don't just read about Agentforce, build agents! Start with simple use cases in your current role or in a sandbox environment. Understanding comes from practising and implementing.
3. Understand Multi-Agent implementation
The real value isn't in single agents; it's in utilising multiple agents to solve complex business challenges. This is where the sophisticated implementations are heading.
4. Focus on Business Value
The Admins who succeed aren't just technically proficient, they also understand business strategy and can articulate where agents add genuine value vs where traditional automation is more appropriate.
5. Build Your Network
Join Salesforce community groups focused on Agentforce. Share your learnings. Learn from others' implementations. The ecosystem is evolving rapidly, and community knowledge is invaluable.
Ready to Level Up Your Salesforce Career?
At Forward Role, we work with the UK's most innovative companies seeking Salesforce talent across tech, marketing, and data sectors. We're seeing incredible opportunities for Admins who've developed Agentforce expertise.
Whether you're looking to make your next career move or want to understand where the market is heading, we're here to help you navigate this evolving landscape.
Want to discuss your Salesforce career trajectory? Contact Forward Role's specialist Salesforce recruitment team.
Looking for the brightest Salesforce talent? Send us a Message and we’ll be in touch to chat about how we can support your hiring plans!
