Evology is seeking a commercially driven, hands-on Marketing Manager to own and execute high-impact, multi-channel campaigns across brand, performance, partnerships, and on-location activations. This role is suited to someone who thrives in fast-moving environments and is motivated by building and scaling growth.
You will play a central role in accelerating user acquisition, expanding Evology’s parking network, strengthening market positioning, and driving measurable pipeline and revenue impact.
This role owns both consumer user growth and B2B2C2C demand generation. A core focus will be scaling Evology’s driver user base by identifying and executing high-impact acquisition strategies across digital, physical locations, and partnerships, while also supporting commercial growth through strong B2B2C2C demand generation.
You will play a key role in scaling Evology’s growth in the UK while supporting expansion into European markets, helping establish a repeatable growth model that can be deployed internationally. You will have full ownership of the marketing function, from strategy through execution and optimisation, working closely with Sales, Product, and leadership.
As Evology continues to scale across the UK and Europe, this role provides a clear pathway into senior growth leadership, with the opportunity to build and lead a larger growth team over time.
Key Responsibilities
- Own and execute multi-channel campaigns across paid, organic, email, partnerships, events and on-site activations.
- Drive consistent, qualified B2B2C2C lead generation and build a predictable commercial pipeline.
- Own B2C app growth inclusive of installs, activation, repeat usage and on-location conversion.
- Optimise the full funnel from first touch to revenue (CPL, CAC, conversion, ROI).
- Convert drivers at physical Evology locations into active app users through signage, QR journeys and messaging.
- Manage and optimise website, SEO, paid media, CRM and automation platforms directly.
- Work closely with Sales and Product to turn marketing activity into measurable revenue impact.
- Track, report and continuously improve performance across all channels.
What Success Looks Like in the First 12 Months
- Deliver substantial, measurable growth in Evology app users through high-impact acquisition campaigns, partnerships, and on-location conversion.
- Drive increased driver adoption at Evology-enabled car parks, improving conversion from parking location to active app user.
- Proactively identify and launch new acquisition channels that accelerate both user growth and car park expansion.
- Generate and support the acquisition of new parking operators and property portfolios through targeted marketing initiatives.
- Build scalable, repeatable growth engines that consistently deliver new users and new parking supply.
- Strengthen Evology’s position as a leading consumer parking platform through bold, effective growth initiatives.
Personal Characteristics
We are looking for builders and growth-oriented operators.
You are likely to be:
- A self-starter who takes ownership and drives initiatives forward without needing direction
- Highly driven and motivated by delivering measurable growth and commercial impact
- Energised by fast-moving environments and the opportunity to build something meaningful
- Constantly looking for ways to improve performance, test ideas, and unlock new growth
- Commercially minded and focused on outcomes, not just activity
- Excited by the opportunity to play a key role in scaling Evology into a market-leading platform
Key Experience Requirements
- 5+ years’ experience in marketing within SaaS, technology, mobility, infrastructure, or high-growth environments.
- Proven track record of driving measurable pipeline growth and commercial outcomes.
- Exceptional expertise in digital marketing, demand generation, and performance marketing.
- Proficient in AI tools like, Hubspot, Iterable and Amplitude.
- Experience managing budgets and demonstrating ROI accountability.
- Experience working closely with Sales teams in a B2B2C environment.
- Excellent written, verbal, and presentation skills.
- Highly analytical, commercially minded, and execution-focused.
Why Join Evology
- Play a central role in scaling one of Europe’s fastest-growing parking platforms
- Direct ownership of growth strategy and execution
- Clear progression into senior growth leadership
- Opportunity to build and scale a marketing function
Opportunity to own and scale
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