Marketing Analyst – App, Digital & CustomerInsurance | Cheshire West | 1-2 days Office Based£45,000 - £65,000We’re working with a data‑driven insurance business to hire a Marketing Analyst – App, Digital & Customer- a key hire within the Marketing team, focused on understanding what truly drives profitable, sustainable growth.This role sits at the intersection of performance marketing, attribution, and back‑end revenue insight, with real ownership over how marketing effectiveness is measured and communicated across the business.Marketing performance data currently lives across multiple platforms and touchpoints. This role will bring that together into a single, trusted view of performance, enabling better decisions around channel investment, customer acquisition, value and retention.You’ll act as the go‑to person for marketing analytics, partnering closely with marketing, data and commercial teams.They key areas coved are: Digital performance (GA4, GTM – on site, app and paid channels)Attribution (AppsFlyer, cross-platform measurement)Data & reporting (Power BI, SQL) Role & Responsibilities: Owning web and performance analytics, ensuring GA4 and GTM are accurate, robust and continuously optimisedAnalysing digital marketing performance across paid channels, with a focus on improving efficiency, conversion and ROIEnsuring tracking accuracy across complex web and app journeys, including support for CRO and funnel analysisTaking ownership of attribution, understanding how different platforms measure performance and resolving discrepanciesSupporting the move towards more advanced, LTV‑led attribution and measurementBuilding and maintaining dashboards that provide a clear view of CAC, LTV, ROAS and conversion performanceWorking directly with raw data where needed to improve reporting accuracy and trust in the numbersDelivering customer and commercial insight through cohort and segmentation analysis, identifying what drives high‑value customersSupporting marketing, pricing and product decisions with actionable, data‑led recommendationsAnalysing CRM and lifecycle performance to identify opportunities to improve conversion, retention and reactivation Skills & Experience Extensive experience in marketing, digital or growth analytics – covering on-site, app, digital marketing channels, CRM and customer)Advanced user of GA4 and GTMExperience using reporting tools such as Power BI (or similar)Advanced Excel, SQL experience is ideal but not essentialDelivering performance insights for on-site, digital channels, and app. Along with customer insights.Proven experience working with Google Ads / Meta measurement, paid media measurement and cross‑platform attributionA clear communicator who can translate complex analysis into insight that drives actionExperience with the following tools (or similar) is of interest (not essential): Bloomreach (knowledge of CRM/segmentation/lifecycle analysis)AppsFlyer (or similar, e.g. Firebase) (app analysis / mobile attribution) As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

Technical SEO Executive / 6 month FTC Northwich / Hybrid (2 days in office) Up to £35,000 / Immediate start / Potential to extendForward Role are working with a long-established, family-run B2C business that's quietly doing big things in the digital space. They've rebuilt their website from the ground up and are now investing heavily in SEO to future-proof their online presence — particularly as AI and LLM-driven search continues to reshape the landscape.The roleThis is a 6-month fixed-term contract brought in specifically to support the team through a significant technical project, with the potential to extend beyond 6 months depending on the scope of work covered. They're looking for someone available to start within the next two weeks. This isn't a "just run a few audits" kind of role — it's a hands-on position for someone who genuinely loves the technical side of SEO: code, structure, schema, site speed, and everything that makes Google (and ChatGPT) happy.Key responsibilities Own the technical health of multiple websites, ensuring every page is crawlable, indexable and fastConduct regular site audits across crawl, speed, internal linking and Core Web VitalsImplement structured data (Schema) to enhance visibility and LLM discoverabilityManage sitemaps, redirects, robots.txt and canonical tags confidentlyCollaborate closely with SEO, content and dev teams on new pages and featuresMonitor performance through GA4, SEMrush and Search Console, spotting trends earlySupport content strategy through technical insights and keyword analysisStay ahead on AI and entity-based search — a key business focus Essential requirements 2+ years' experience in SEO, ideally with a technical or hybrid backgroundStrong working knowledge of WordPress (Elementor) and confidence editing HTML, CSS and PHPSolid understanding of Core Web Vitals, mobile-first indexing, crawl budgets and site architectureExperience using SEMrush, GA4 and Google Search ConsoleAnalytical mindset with a "find and fix" approachAvailable to start within the next two weeks Desirable Experience with LLM optimisation, structured data or JavaScript SEO What's on offer Salary up to £35,000 FTEHealthcare cash plan and company pensionBirthday off and loyalty awardsReal ownership of your work within a supportive, down-to-earth culturePotential to extend beyond the initial 6-month term depending on scope If you are a technically minded SEO professional available at short notice and looking for a contract where your work will genuinely make a difference, we'd love to hear from you. Please get in touch for a confidential conversation.As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

This isn’t a “keep the lights on” role.You’ll be stepping into a marketing function that’s central to how our client’s business performs - managing the engine that drives demand, launches, and revenue.Everything is already in motion: campaigns, agencies, systems, reporting.Your job is to own it, run it confidently, and keep it performing at a high level - while spotting opportunities to improve how we operate along the way.You’ll work closely with the leadership team, agencies, and internal teams to make sure marketing is well-run, well-measured, and commercially effective.What You’ll OwnMarketing Operations & PerformanceYou’ll take ownership of the day-to-day running of marketing - ensuring campaigns are delivered, tracked properly, and performing against expectations. This includes managing agency relationships, maintaining clear reporting, and making sure nothing slips.Launch Delivery (Core to the Role)Our launches are the heartbeat of the business. You’ll coordinate teams, timelines, and communications to ensure each one runs smoothly - and that we learn from every launch through clear, structured debriefs.Reporting & InsightYou’ll turn data into something useful. That means producing clear, reliable reporting - but more importantly, highlighting what’s working, what isn’t, and where we can improve.Budget & Commercial ControlYou’ll own the marketing budget, ensuring spend is tracked, controlled, and aligned with performance.Customer & Brand ExperienceYou’ll keep a close eye on how we show up - from reviews to communications - making sure the experience matches the standard we expect.Team Support & ContinuityYou’ll provide stability and direction for the marketing team during this period, keeping everyone aligned and moving forward.What Success Looks Like• Marketing runs smoothly and predictably• Launches are well-executed and well-coordinated• Reporting is clear, accurate, and actually useful• Agencies are well-managed and delivering• Budgets are under control• The team feels supported and alignedAbout YouYou’re someone who:• Has run marketing operations before - and knows what “good” looks like • Is comfortable owning performance, not just activity• Can manage agencies and hold them to account• Understands data and can turn it into decisions• Is organised, but not rigid - you can adapt when things change• Brings a calm, steady presence to a busy environmentAs an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.