Forward Role are working with an established e-commerce brand in the premium home and lifestyle space. With over 15 years of trading and significant growth in recent years, the business is entering an exciting new phase of development.Senior CRM Manager £60k - £65kCheshireHybrid – flexible approach to office workingHistorically sales-led, the business is now evolving into a more structured, strategically driven organisation, with a greater focus on brand, customer experience and sustainable, long-term growth.This is a key hire at an important point in that journey, with the opportunity to shape the CRM function, influence wider customer strategy and play a senior role in how the business engages and retains its growing customer base.The Role As Senior CRM Manager, you will lead a CRM team of three within a 12-strong marketing function and take strategic ownership of the CRM and lifecycle agenda.You'll be responsible for defining and evolving the CRM strategy, using customer data and insight to shape the roadmap across retention, engagement, personalisation and customer lifetime value. Working closely with senior stakeholders across Marketing, E-commerce, Product and Creative, you'll ensure CRM is fully integrated into the wider commercial and brand strategy.The role will focus on developing the CRM proposition and capability as the business scales, including expanding beyond its established email programme into a broader multi-channel lifecycle strategy across SMS and WhatsApp.Key Responsibilities Own and evolve the overarching CRM and lifecycle strategy, aligned to wider business and customer objectivesLead and develop a team of three, setting clear direction, priorities and ways of workingDefine the CRM roadmap across retention, engagement, personalisation and customer lifetime valueIdentify opportunities to develop the customer journey and introduce new channels, including SMS and WhatsAppSet the strategic direction for Bloomreach, ensuring the platform is fully leveraged across segmentation, automation, personalisation and lifecycle activityUse customer data, insight and performance analysis to shape strategy and identify commercial opportunitiesPartner with senior stakeholders across Marketing, E-commerce, Product and Creative to align CRM with wider business prioritiesEstablish and embed best practice, measurement and reporting across the CRM functionOversee the optimisation of CRM activity and ensure the team delivers against commercial and customer objectives What We're Looking For Strong senior-level experience across CRM, lifecycle, retention or customer marketingProven experience developing and delivering CRM strategy within a high-growth consumer or e-commerce environmentStrong understanding of customer lifecycle, segmentation, personalisation and retention strategyExperience leading and developing a CRM team, with the ability to provide clear strategic directionExperience with Bloomreach or a similar CRM/CDP platformStrong commercial and analytical mindset, with the ability to turn customer data and insight into strategic decisionsExperience developing multi-channel CRM strategies, ideally including SMS and WhatsAppExcellent stakeholder management skills, with the confidence to influence senior teams and work cross-functionallyComfortable operating in a scaling business and helping to build structure, capability and best practice as the organisation evolves As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

Account Manager Location: South Manchester (Hybrid) SalaryL £30,000 - £35,000 + Bonus (OTE c.£38,000)Our client is a fast-growing personal care brand with a mission-led approach to skin, hair and self-care. With millions of customers and a place on the UK's fastest-growing companies lists, they've built a reputation through standout brand partnerships that introduce their products to new audiences.They're now looking for an Account Manager to join their Sales & Partnerships team and take ownership of a portfolio of existing brand partners.The RoleThis isn't a hard-sell, target-chasing sales job. It's a relationship-first, organisational role, closer to an agency account management position, where you'll be the day-to-day point of contact for a set of partners, keeping campaigns running smoothly, well-documented, and delivering results.What You'll Be Doing Owning partner relationships - acting as the main point of contact for a defined portfolio, keeping partners engaged and informedRunning campaigns end to end - applying a consistent commercial framework across every account, from exposure commitments through to post-campaign reviewsKeeping things organised - maintaining accurate CRM data (HubSpot) to feed reliable reporting and forecastingSpotting opportunities - identifying accounts ready to grow into bigger, more strategic relationshipsUnderstanding partner goals - taking a fact-find approach to every conversation to plan around their cycles and objectivesSupporting wider marketing activity - partner newsletters, sample follow-ups and case studies to keep the brand front of mindFeeding insight back - sharing what you learn from accounts with the Marketing and Production teams What We're Looking For 2+ years' experience in an account or relationship management role, ideally performance or campaign basedA natural relationship builder - confident on the phone, over email, and face to faceCommercially sharp - comfortable using data to make a case and negotiate termsHighly organised - used to managing multiple accounts and campaigns at onceCRM confident - comfortable keeping systems accurate and up to date day to dayEnergetic and proactive - a problem solver who takes ownershipFast-growth experience is a strong advantage What's On Offer Salary of £30,000 - £35,000 plus bonus, with realistic OTE around £38,000Genuine portfolio ownership from day one, with mentoring from experienced commercial leadersFlexible hybrid workingFree products and a generous colleague discountDiscounted gym membership and wellness hub accessA paid volunteering day each yearRegular team socials and a stocked kitchen at HQ As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

Forward Role is recruiting a Senior Digital Trading Executive on behalf of a well-established fashion retailer, for a role sitting at the commercial heart of their digital trading function. Senior Digital Trading ExecutiveLocation: Manchester Salary: £32,000 - £37,000 + Bonus This is an opportunity to own the in-season performance of a multi-brand ecommerce estate, working closely with Merchandising, Marketing, Data and Operations to drive sales, margin and sell-through across a fast-paced digital environment. The Role Own in-season digital trading performance, tracking sell-through, weeks of cover and availability by category, product, size and colour Optimise on-site navigation and findability, including mega-menu, search and filters, aligned to customer behaviour and campaign activity Deliver the digital trade plan, coordinating campaigns, promotions and launches with Brand and Marketing teams Manage stock, range and clearance strategy to protect margin and improve sell-through on slow-moving lines Analyse trading and promotional performance, using data and post-campaign reviews to shape future decisions Coach and support junior team members, acting as a subject-matter expert on trading and merchandising best practice Communicate risks and opportunities clearly to internal stakeholders across Brand and Group functions What We're Looking For 3+ years' experience in a digital trading or ecommerce role within a fast-paced commercial environment, ideally fashion or lifestyle retail Strong numerical and analytical skills, comfortable working with large, complex datasets Experience with site merchandising and product/stock management systems (e.g. Bloomreach, Magento, Pimberly or similar) Confidence using BI or analytics tools such as Power BI or Google Analytics A commercial mindset, with the ability to spot risks and opportunities and act decisively A collaborative approach, able to build strong relationships across Trading, Merchandising, Marketing and Operations What's On Offer Salary of £32,000 - £37,000, dependent on experience Discretionary bonus scheme Pension 25 days annual leave, rising with service Free on-site parking Inspiring, modern head office environment Genuine progression path within a growing digital trading team This is a strong opportunity for a digital trading professional looking to step up within a well-known, multi-brand retail business with a genuine focus on career development. Interested? Apply Now! For more info get in touch via 07514950292 or email elliott@forwardrole.com As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.Forward Role is operating as an employment agency.