We’re working with our client, a fast-paced B2B business, who are looking for an experienced Marketing Manager to step in on a 12-month fixed-term contract to cover maternity leave.
- Marketing Manager – B2B
- 12-Month FTC (Maternity Cover)
- Manchester City Centre | 4 days in the office
This is a broad, hands-on role with real ownership. You’ll take responsibility for the full marketing function – driving lead generation, strengthening brand positioning and delivering multi-channel campaigns that directly support business growth.
The Role
This is a great opportunity for a senior, all-round B2B marketer who enjoys both strategy and delivery. You’ll work closely with leadership and consultants to increase brand awareness, generate leads and support sales activity through high-quality content.
Key areas include:
Lead Generation & Campaigns
- Planning and delivering quarterly marketing campaigns aligned to commercial goals
- Managing multi-channel campaigns across social, website and email
- Optimising funnels and reporting on campaign performance
Social Media & Content
- Owning monthly content calendars across LinkedIn, Instagram, Facebook and TikTok
- Creating engaging, on-brand content and staying ahead of platform trends
- Monitoring performance and engagement metrics
Brand, Website & SEO
- Strengthening employer-facing brand positioning and messaging
- Supporting website development and SEO improvements
- Refreshing existing website content and producing regular blog articles
- Using tools such as SEMRush to identify errors and opportunities
Thought Leadership & Video
- Producing insight-led content including whitepapers and reports
- Leading a fortnightly LinkedIn newsletter [To confirm audience/size]
- Planning, filming, editing and publishing video content for social and web
Sales Enablement
- Creating marketing collateral for consultants (social graphics, decks, brochures)
- Supporting proposals, tenders and awards submissions
- Aligning marketing activity with business development priorities
About You
We’re looking for someone who can confidently run a marketing function and hit the ground running.
Essential:
- Proven experience in a broad, senior-level B2B marketing role
- Strong lead generation, digital marketing and content strategy expertise
- Solid knowledge of SEO, website optimisation and performance tracking
- Confident managing multiple social platforms
- Excellent copywriting and content creation skills
- Strong organisation, project management and stakeholder skills
Desirable:
- Experience in recruitment, professional services or a B2B environment
Why Apply?
- Full ownership of marketing across a growing B2B business
- A varied role combining strategy, creativity and delivery
- Collaborative environment with autonomy and visibility
- Modern Manchester city-centre office
- Work from home every Wednesday
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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