PPC Specialist
Chester – 3 days in
Up to £45,000
Forward Role are proud to be working with a well-established travel business based in Chester, on a very exciting, pivotal new hire for their in-house Digital team. They're looking for a PPC Specialist to take full ownership of paid search across a portfolio of travel brands - a proper hands-on, strategy-led role with real budget responsibility and clear commercial accountability.
The Opportunity
This is a business that takes paid media seriously. You'll be managing campaigns across multiple travel brands, destinations and seasonal products, with a focus on driving high quality enquiries and bookings rather than just clicks and impressions. The travel sector brings its own complexities - longer research cycles, high consideration purchases, seasonal demand patterns - and they want someone who understands how to build and optimise campaigns around those dynamics.
What the Role Involves
You'll be planning, launching and managing paid search campaigns across Google Ads and Microsoft Ads, structuring activity across multiple brands, destinations and product categories. A big part of the role is continuous optimisation - working to improve CPA, ROAS and enquiry quality, testing ad copy and landing pages, and implementing remarketing strategies suited to longer booking journeys.
You'll also have genuine budget responsibility, making decisions about where to scale and where to pull back based on commercial performance. Alongside the hands-on campaign work, you'll be producing regular reporting and translating performance data into clear insights for marketing and commercial stakeholders. There's also a collaborative element - working closely with SEO, content, website and sales teams to improve conversion rates and ensure tracking and attribution are properly in place.
What They're Looking For
At least three years of PPC or paid search experience is essential, along with strong working knowledge of Google Ads across Search, Display, Performance Max and remarketing. You'll need to be comfortable managing complex, multi-campaign account structures and confident using GA4, conversion tracking and tag management tools. Strong analytical ability and attention to detail are a must — this is a role where the data has to inform every decision.
Experience in travel, luxury or hospitality would be a bonus, as would a background in high-value or high-consideration purchases, multi-brand or international campaign management.
In Summary
If you're a PPC specialist who wants a role with real scope, genuine commercial impact, and the complexity that comes with managing paid search across a portfolio of travel brands, this is well worth a conversation. Salary up to £45,000 depending on experience, based in Chester with hybrid working
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