Director of Brand Strategy
£80,000 – £100,000 | Leeds (Hybrid) | Ecommerce
The Opportunity
This is a rare chance to take the lead on brand-driven growth at one of the UK's most exciting D2C ecomm marketplaces. With strong revenue momentum and a clear international ambition, the business is ready for a senior brand leader to take ownership and accelerate what's already working.
Reporting directly to the CMO, you will own the end-to-end Marketing and Communications strategy across the UK and Europe. This is not a caretaker role. The expectation is to double UK performance and drive meaningful European growth within the next 12 to 24 months.
What You Will Be Doing
- Own the end-to-end brand and marketing communications strategy across the UK and Europe
- Lead ATL strategy (TV, radio, print), testing and scaling campaigns with clear commercial outcomes
- Drive European market expansion, including Germany and France, building localisation frameworks and execution models
- Translate business targets into clear quarterly and monthly marketing plans with defined priorities and accountability
- Strengthen in-house creative capability to reduce reliance on external agencies
- Lead and develop a multi-disciplinary team across Brand, Creative, Campaigns and Social
- Own audience segmentation, targeting and insight development across markets
- Manage budgeting, forecasting and spend tracking to ensure strong return on investment
- Embed performance tracking across all marketing activity and use data to continuously improve outcomes
- Manage agency relationships, ensuring high standards of delivery and strategic contribution
What We Are Looking For
- At least seven years of senior Marketing, Brand or MarCom leadership experience, ideally within a consumer-facing or D2C environment
- A strong track record in ATL, particularly TV and large-scale campaign delivery
- Proven experience launching and scaling marketing activity across European markets
- Commercially driven, with clear understanding of how marketing impacts revenue
- Experienced in managing significant budgets and making confident investment decisions
- A strong team leader who raises standards and gets the best from those around them
- Equally comfortable operating at a strategic and operational level
- Able to build effective cross-functional relationships and align marketing with wider business priorities
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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